#Stick to the cause

Cliente: 3M - Post-it y FUCA

Ketchum created together with 3M Argentina the Pegate a la Causa campaign, 3M donated 4,000 blocks of Post-it sticky notes to FUCA for the dissemination of the campaign, as well as a cash donation for each note sold by 3M to cover training costs of professionals awarded by FUCA. In addition, 3M Argentina carried out dissemination actions on public roads during October and November around World Breast Cancer Day. Electronic messages were also sent to more than 35,000 Argentine women reinforcing the importance of prevention in the fight against breast cancer.